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This may not be news to some of you, but for me - someone who doesn't work frequently with desktop applications - having a full build pipeline that goes from build all the way through a deployable Installer and Chocolatey package has been a huge boon for me, when I started implementing it about a year ago or so for all of my desktop apps. It's trivial for me to package my current build into a setup executable and publish it into the right place in a few minutes, simply by using some automated Powershell scripts. In my work with Markdown Monster I've been pushing new release (ok pre-release) builds out several times a week.
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